Post #9: Social Media and Your Nonprofit


social media heart

Given the lack of energy in our class lately, let’s use this week’s blog to help wake you up and start thinking about your nonprofit project and social media. This one needs attanetion to detail.




10 Ways Nonprofits Can Benefit From Social Media

How Nonprofits Can Maximize Engagement on Facebook

Five Types of Nonprofit Tweets Guaranteed to Get Retweeted

Read all three articles carefully rather than just skimming. Explain how your nonprofit can benefit from using social media. Be specific – what would it do using Facebook? What could your nonprofit do using Twitter? What other social media platforms should be considered? Who would manage and implement the nonprofit’s social media efforts? What do they need to be concerned about?

Your answers should offer evidence that you actually read all three articles and are not just repeating what your classmates said. Address ALL the questions posed – and do it in 250 words or less.

Your comments must be in compliance with the Writing/Style Guide. Break up paragraphs whenever possible – at any change in subject, company, or new thought. Skip a line between paragraphs for white space. Grammar and spelling count.

These should be original thoughts. You’re also welcome to make additional comments on classmates’ posts – but add your own post first.

Deadline: 9 AM eastern time on Friday April 12.

About JB's SNHU Blogs

Communications Lecturer and Newspaper Advisor at Southern New Hampshire University (
This entry was posted in Uncategorized. Bookmark the permalink.

6 Responses to Post #9: Social Media and Your Nonprofit

  1. Francesca Prach says:

    Nashua Downtown can highly benefit from using social media. From a Facebook account, the Holiday Stroll, which is the specific event, in this case can be displayed on their page in a series of video clips along with updated postings on their new event this year being the Battle of the Bands. The deadlines and specific information to enter can be created as status update posts. I believe that switching up the content such as postings to videos to pictures at least no more than twice a day- unless the event itself that day is a live update session then there is no need than more than two daily posts and of course postings about volunteer and sponsorship opportunities. I agree that short open-ended questions are the key for content interaction between fans and interested donors/volunteers.

    The Twitter account would display a quick fact possibly followed by a direct link. It could be set up as the “newsletter teaser” to click on the link and be directly connect to the article or website being talked about.

    Other social media platforms that can be considered are the ones talked about that control and record site and content viewings and interactions. NP Talk, the social media site where nonprofits are able to opt into a live chat room with other nonprofits for insight, conversations, relationship building, and if you’re interesting enough maybe a possible donor/volunteer.

    Another outlet can be Shutterfly which is a cite that reassures donors exactly what their dollars are going towards whether the explanation/proof is attached to a video, picture or article of the plausible outcome/ benefit.

    I believe that the social media employee or events coordinator ( if not too busy, which will maybe never be the case) should take on this roll to create and monitor content, however, their concerns should be creating the content and using it in the right light, content wise and if they are targeting and messaging the right content to the right people- or relevant content at all. Using the tracking tools on cites such as Shutterfly and others will help with the ROI on content published.

  2. Michael Silva says:

    Catamount Womenaid will definitely (and does) benefit from using social media, but they are not equipped to be using more than one platform. Facebook is already hard enough for them to manage, never mind adding any other social media platforms.

    Catamount Womenaid consists of only five women who are all doing this while working full time jobs. They do not have enough time to manage their Web site and Facebook, never mind trying to add another social media site.

    What Catamount Womenaid needs to do is use Facebook to the best of their abilities. They are not very consistent at posting right now, but if they changed that it would greatly benefit them. Right now, they use it to tell people about events they have coming up, but that’s it. They need to use Facebook in more ways then just that.

    They would greatly benefit from posting stories about how they have helped families, as well as, connecting with other organizations and sharing stories they have. These stories will not only generate content for their website, but it will give people an insight into what Catamount Womenaid is all about as a non-profit.

    This effort will have to continue to be done by the five ladies. They do not have any money to give towards advertising or having someone come on board to do social media (unless they volunteer). Catamount Womenaid’s social media success will depend on how much the ladies put into it.

  3. Ashley Heffernan says:

    Catamount Womenaid could most definitely benefit from social media. Social media is a free tool that nonprofits can use. It allows them to get their events out to the public, and let people know what they are doing. They just need to figure out a way to manage Facebook, Twitter, and maybe even a blog.

    Is Catamount Womenaid used Twitter they could post quotes with an appropriate hashtag. With a hashtag that people search such as #volunteer then it could drive traffic to their page. Posting powerful stats is also something that people gravitate towards. Breaking news is also something that people tend to click on and read.

    A blog is another type of social media platform that should be considered. A blog about who they have helped would really help get their message across. Getting their message across would hopefully drive in new volunteers and donors.

    The five ladies would run the social media for Catamount Womenaid. Social media is their best bet when it comes to getting information out there about their organization and their cause. It is free and with out a lot of money to work with they can not do any other type of advertising. They need to be concerned with their time and how much they can really put into this in order to make it work.

  4. Kyle Jenkins says:

    Downtown Nashua, like any other nonprofit organization could always profit from social media. For example, they want to help promote a brand new event they have never done before, which is a Battle of the Bands. They really want to bring in a younger crown this year for the event, particularly college students. What they could do is set up an event of Facebook and even though the event isn’t until November, they should start letting people know now about the event so people can plan ahead.

    They do not have a Twitter account quite yet, so by a business stand point, they need to get on that. Twitter over the years has really been catching up with Facebook when it comes to attracting the younger crowd so if they are serious on trying to raise sales to college students.

    The one who should be in charge of the social media websites are the event coordinator/s. These are the one’s who are planning the events that the company will put on so no one will know more about the events then them.

    As said before, not having a Twitter account comes as a shock. If Downtown Nashua really wants to see more of the younger crowd, then they really should make one. It will definitely help out their company in a tremendous way.

  5. Tim Hamilton says:

    Downtown Nashua would benefit by using social media. Exposure and interest will see a boost with strong social media usage.

    A goal for a nonprofit is to get their name out there, social media helps. Strong social media attracts more fans. More fans online can translate into more fans through the doors of downtown Nashua.

    Great American Downtown (GAD) could use Facebook to generate interest in their events. GAD has many events all throughout the year. They should use the Facebook page with promotions and sales for the events. GAD could have special Facebook only sales.

    Then they could gain even more exposure by having some of the sales only for people that share the page with their other friends. This way GAD would be seen by all the friends of the likers.

    On Twitter GAD could use statistics from previous events to create buzz for events this year. For example they could say “Last year 2900 people came out for Taste of Downtown, RT if you want to see a higher number this year.” This shows that last year it was a success, but they want it to be better.

    GAD could also use Twitter to update their followers on all information regarding tickets.

    I think GAD should be on Instagram. They have great pictures on their websites and have many opportunities to take pictures at events. This would help their exposure with the younger crowd, who are all over this platform.

  6. Ashley Bogle says:

    Downtown Nashua is definitely a nonprofit that can benefit from social media. The problem is, they’re not using their resources correctly. Their Twitter currently has just 117 followers, making them virtually invisible in the Twitter universe. That’s completely different from their Facebook page which has 1,699 likes, and even better their specific Nashua Holiday Stroll page that has 3,369 likes.

    With Facebook, I think it’s crucial that they engage more with their audience. There are plenty of posts which is great, but they’re not getting much attention. I think DN needs to ask more questions to keep their followers engaged in the organization. A couple examples could be, “What’s most attractive about downtown Nashua?” “What’s your favorite place to shop in downtown Nashua?” Little things like that can go a long way.

    As for Twitter, it’s regularly updated as well, but they haven’t gotten a single re-tweet from what I can tell. I have the same advice for using Twitter. More engagement is crucial.

    When it comes to other platforms, I can’t see them needing much more than Facebook and Twitter. I do however like the idea of using SlideRocket. That’s another option that will keep people engaged and it’s pretty neat from the scan I did of their website. (I didn’t want to sign up for the trial.)

    Since there’s no money in their budget to hire someone to maintain social media, someone already hired who has enough free time should be the one focusing on social media.

Comments are closed.